About Monica

About Monica

Temporary by design. Built to leave you stronger.

Temporary by design. Built to leave you stronger.

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I help growing companies move from reactive to repeatable, and from founder-led to team-led.

I help growing companies move from reactive to repeatable, and from founder-led to team-led.

For the past 20+ years, I’ve worked across startups, challenger brands, and international organizations—building teams, scaling eCommerce businesses, and connecting brand strategy with commercial outcomes.

For the past 20+ years, I’ve worked across startups, challenger brands, and international organizations—building teams, scaling eCommerce businesses, and connecting brand strategy with commercial outcomes.

Why Planned Obsolescence Exists

Most growth problems aren’t creative problems. They’re structural ones. By the time companies reach €5–50M, they don’t need another agency promising scale. They need clarity, alignment, systems, and leadership that can connect brand, performance, data, teams, and execution. That’s where I come in. I work inside businesses for 3–18 months to create structure, establish accountability, build capability, and leave behind systems that endure. Because the goal isn’t dependency. It’s capability.

Compound growth.

Compound growth.

Growth should compound, not exhaust.

Growth should compound, not exhaust.

Clarity first.

Clarity first.

Teams deserve clarity. Agencies should be accountable.

Imagination meets discipline.

Imagination meets discipline.

Data should inform creativity—not replace it. Great brands require both imagination and discipline.

Data should inform creativity—not replace it. Great brands require both imagination and discipline.

e.l.f. Beauty

e.l.f. Beauty

Keys Soulcare

Keys Soulcare

Carhartt

Carhartt

Bloomscape

Bloomscape

SYRA Coffee & Sharma Climbing

SYRA Coffee & Sharma Climbing

Founders

Ready to let go.

Ready to let go.

Teams

Ready to grow.

Ready to grow.

Preparation

For the next chapter.

For the next chapter.

Beyond Work

Based in Barcelona. Passionate about sustainability and extending the life of beautiful objects. Building a second-hand fashion business called Habit Bent.

Believes that growth should support life—not consume it. Interested in craftsmanship, design, and businesses built to endure.

Let’s build something that lasts.

Let’s build something that lasts.

If growth feels harder than it should, let’s start with clarity.

If growth feels harder than it should, let’s start with clarity.

Start with Clarity