Planned Obsolescence
Temporary by design. Built to leave you stronger.
I help growing companies move from reactive to repeatable, and from founder-led to team-led.
For the past 20+ years, I’ve worked across startups, challenger brands, and international organizations—building teams, scaling eCommerce businesses, and connecting brand strategy with commercial outcomes.
Why Planned Obsolescence Exists
Most growth problems aren’t creative problems. They’re structural ones. By the time companies reach €5–50M, they don’t need another agency promising scale. They need clarity, alignment, systems, and leadership that can connect brand, performance, data, teams, and execution. That’s where I come in. I work inside businesses for 3–18 months to create structure, establish accountability, build capability, and leave behind systems that endure. Because the goal isn’t dependency. It’s capability.
Build
Structural resets, fractional growth leadership, major initiatives and launches, team and agency architecture.
Steady
Peak business periods, parental or family leave coverage, medical leave support, temporary executive coverage.
Bridge
Executive searches, leadership gaps, senior hire onboarding, transitional coverage between permanent hires.
Complete the intake and share what kind of support the business needs.
Align on the gap, the timeline, and the decision-making rhythm.
Connect with the right people and choose who should lead the work.
Scope the project, set the operating cadence, and get to work.
